GEM appoints Melanie Uys as Kathu Branch Manager

Goscor Earthmoving (GEM) has appointed Melanie Uys as Branch Manager at Kathu in the Northern Cape, with effect from 1 June. Uys started her career with GEM here as Branch Administrator in October 2018, and in June 2019 took over from Rudi Burger as caretaker of the Kathu branch.

Uys has been nurturing the GEM customer base in this important mining region over the years, from a relatively small number to what she now describes as “bursting out of our seams”, and still showing positive growth in the current difficult trading environment due to the Covid-19 crisis.

“Building relationships with our mining customers is important because it allows them to get to know us, and for us to familiarise ourselves thoroughly with their specific requirements,” comments Uys. “These long-standing relationships with main customers are key to the ongoing success of the SANY and Bobcat brands in the Northern Cape.”

In addition, GEM Kathu has the full support of the Goscor Group. “We are a very strong team nationally that continually strives for excellence in everything we do. It is our unmatched customer service and products and aftermarket support that results in many of our customers becoming lifelong proponents of our leading brands,” highlights Uys.

She cites her biggest challenge as being a woman in the male-dominated mining industry. However, once customers get to know Uys as the main face of GEM Kathu, it is a relationship of mutual trust and respect.

“I also wish to pay tribute to my team. Although we are quite small in numbers, we have managed to scale significant heights to date due to our combined strengths, and we look forward to even greater achievements in the future,” Uys concludes.