From April 11th to 17th, BAUMA 2016 was held at the New Munich Trade Fair Center. It was attended by almost 3000 enterprises from over 200 countries. At the exhibition, Sany not only demonstrated the premium quality of machines, but also presented its new image of e-commerce through the O2O global interaction.
At BAUMA 2016, Sany broke the limit and started a new exhibiting model. With the online and offline interactions, Sany presented its advanced O2O e-commerce marketing model and ideas.
The theme of Sany this time was “Sany’s Global Shopping Festival, Save Big”. Everyone could participate in the lottery event and have a chance to win a mini excavator or trip to Sany factory in China. All they need to do was to go to Sany’s official website and register before April 16th, 2016. The official website is the main platform for global clients to know Sany’s equipment and brand. Now it is also Sany’s most important e-commerce platform. Customers around the world interacted with Sany at the exhibition in real time, a true global O2O carnival.